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  Chapter 80: The Boss’s Heart Is Really Dirty

  TL: Etude

  After leaving the town square, Jiang Qin arrived at room 208 of the Entrepreneurship ter.

  Lu Xuemei and Pang Hai had already arrived earlier. They had prepared banners and promotional images, and were adding the Xi Tian logo oe, ready to go live after coordinating with Su Nai.

  The long white table was cluttered with puters, plugs strewn about haphazardly, creating a vibrant sense of wild grass growing urained.

  Seeing that the time was right, Jiang Qin called a meeting to annouhe phase of work.

  The tent team was to tinuously supply articles, keeping the topics fresh and fueling the petition.

  The tech department was to tiimizing and to develop a real-time ranking system, as the ck of it dimihe petitive aspect.

  Pang Hai’s focus shifted temporarily from the website to designing Xi Tian’s offline promotional materials, seamlessly eg offline promotional activities with the online test.

  “Pang, unicate with Shengshi Advertising and use their els to ize a limited edition series of milk tea cups, featuring Xi Tian and the school beauties’ names on them,” Jiang Qin instructed.

  “Su Nai, keep an eye oa. As soon as a didate gets two thousand flowers, Xi Tian will unch a limited edition School Beauty Milk Tea. Each cup tributes two flowers to a chosen goddess, and reag two hundred sales will make it a perma packaging.”

  “Wen Hao, take your team to interview the most popur school beauty didates in the ing days and write a short biography for each, ideally matg a milk tea fvor. Like Hong Yan from the Law Department, with her subtle and elegant st, remi of suct grapes.”

  “Wei Lann, tinue iating with advertisers, and subtly hint that Xi Tia a huhousand on the naming rights.”

  Wei Lann was slightly taken abad asked in fusion, “Wasn’t it eighty thousand?”

  Jiang Qin paused, “If you say a huhousand, they won’t believe it. They’ll secretly inquire and then find out it’s actually eighty thousand. They’ll believe it more because rumors are unreliable, but what they find out themselves feels more authentic.”

  “The boss’s heart is really dirty. It’s just moving money from one pocket to the other, and still exaggerating by twenty thousand,” Tan Qing muttered under his breath.

  Wei Lann lowered her voice, “Qing Qing, you o learn. Business is all about bluffing.”

  …

  In the following period, the tech, tent, design, aerorial teams began systematically exeg the p by Jiang Qin.

  The focus was to shift a portion of the website’s attention to Xi Tian’s offline milk tea stores.

  The website’s traffic targeted college students as users, while Xi Tian’s milk tea stores catered to merts around the college town.

  Two different types of public opinion guided two distinct groups, achieving a cohesive effect.

  “Have you heard? That milk tea store ied a huhousand in advertising on that new forum.”

  “Don’t believe that nonsense. I asked arouerday; it was eighty thousand.”

  “The girl who came to advertise told me personally, it’s a huhousand.”

  “Old Zhang, you’ve been in business for so long and still ’t spot a bluff? They’re trying to collect advertising fees, of course, they’d ihe rust me, it’s eighty thousand.”

  “Eighty thousand is still a lot. Has Liu gone mad?”

  “She’s being ered by the College Supermarket; probably a st-ditch effort!”

  “The College Supermarket is indeed unscrupulous, always engaging in price wars. It’s unbearable, relying on their big business.”

  “Well, they ’t be bmed, everyone in business wants to make money.”

  “But still, eighty thousand is too much. Isn’t Liu overdoing it?”

  “I guess it’s her st shot. If it works, great; if not, she might have to sell at a low price.”

  “Little Liu is too young and uhere are many people on that forum, but how many are willing to look at ads? Most of that money will likely go down the drain!”

  A group of business owners from the previous square gathered to discuss the rumors iionally spread by Wei Lann.

  Of course, most of them were skeptical about the effectiveness of the event sponsorship, thinking it was likely a loss-makiure.

  “A single advertisement bringing a nearly dead milk tea shop back to life? Impossible!” they joked.

  “If business were that easy, we’d all have nationwide s by now!” And as business owners, especially those nearby, there was a certaiao see others succeed.

  This mi persisted until Wednesday m when a white truck arrived, unloading a rge amount of promotional material. That’s when the nearby merts realized things were getting serious.

  “Could you guys help us set up these boards fag the dire of the teag building?” they asked the workers.

  “And hang that banner betweereetmp and the pole by the door.”

  “As for the standing signs, just pce them randomly along the college road. Put Xi Tian’s and Zhihu’s at the front, no other requirements.”

  Pang Hai, getting off the truck, directed the workers from Shengshi Advertising to start the instaltion.

  The first item unloaded was a two-meter-tall PVking board for the school beauties, with cartoonish piering and the logos of Xi Tian and Zhihu promily dispyed iht er, immediately visible from the teag building.

  The workers, skillful and effit, erected the board and fixed the supports.

  Besides this, various ized standing signs and banners were hung up.

  The transformation of the entrance created an instant atmosphere.

  However, this se attracted not just the nearby merts but also the security guards patrolling the campus on motorcycles.

  “What are you doing here?” a guard asked.

  “We’re anizing a.”

  “Do you have the proper dotation? You ’t just set up without it!”

  Pang Hai pulled out a self-entrepreneurship book from Zhihu and a registration form, showing them to the guards. Jiang Qin had anticipated this and instructed him to keep these dots handy, proving useful now.

  In that moment, Pang Hai realized the boss’s fht, having sidered every detail.

  Of course, the guards didn’t scrutihe dots too closely; seeing the school’s official stamp was enough for them.

  Still, following Jiang Qin’s earlier instru, Pang Hai handed each guard a pack of cigarettes. Maintaining good retions with the campus security was crucial for future events—local influeen trumped official authority.

  Once all the promotional materials were ihe bell for the end of css rang.

  Students poured out of three teag buildings, their minds on what to eat at the cafeteria, but they were stopped iracks at the sight of the square.

  The School Beauty test had beealk of the week, so naturally, Xi Tian’s doorstep soon drew a rge crowd, all ing their necks to view the massive ranking board.

  Although the peak of summer had passed, the lingeri drove the curious students into the shop for milk tea.

  This pattered, and before the advertising effect fully kicked in, the shop had already sold dozens of cups of milk tea.

  Fang Xiaoxuan, overwhelmed by the sudden influx of ers, scrambled to keep up with the pace.

  EtudeTranstions